Founded in New York in 1960, Redken was the first hair care brand to approach hair from a truly scientific perspective. While other brands relied on marketing and fragrance, Redken's founders — a hairstylist and a NASA scientist — developed a formula that changed the industry: Protein + Moisture + Acidic pH = Healthy Hair. Over sixty years later, that formula still guides everything Redken does.
Today, Redken is the number one professional hair care brand in the United States and one of the most trusted names in salons worldwide. Its products are built on real science, rigorously tested by professionals, and formulated to deliver visible, measurable results. Let's explore the key collections and help you find the right Redken products for your hair.
The Science That Powers Redken
Redken's approach centres on understanding hair at the structural level. Every strand of hair has three critical zones — the root, the core (mid-lengths), and the tip (ends) — each with different needs and different levels of damage. Redken's RCT Protein Complex technology targets all three zones simultaneously, delivering soy protein to strengthen roots, arginine to reinforce the cortex, and sealing amino acids to protect fragile ends.
Additionally, Redken pioneered the use of Citric Acid to maintain hair's optimal acidic pH (around 4.5-5.5). When hair's pH rises — during colour treatments, bleaching, or even from alkaline tap water — the cuticle opens, leading to frizz, dullness, and damage. By keeping hair at its ideal pH, Redken products help seal the cuticle, lock in moisture, and maximise shine.
The Redken Collections: Your Complete Guide
Acidic Bonding Concentrate — Redken's #1 Range
Acidic Bonding Concentrate (ABC) is Redken's most popular collection — and for good reason. Using Citric Acid bonding technology, ABC repairs damaged bonds, seals the hair cuticle, and provides 14x smoother hair and 56% less breakage. It's suitable for all hair types and all damage types, making it the most universal starting point in the Redken range.
The ABC Shampoo, Conditioner, and Leave-In Treatment form a powerful trio that strengthens, smooths, and protects in one routine. The Intensive Pre-Treatment takes it further for severely damaged hair.
Best for: All damaged hair — coloured, bleached, heat-styled, or environmentally stressed.
All Soft — For Dry, Brittle Hair
All Soft has been a Redken bestseller for decades. Powered by Argan Oil and moisture-rich formulas, All Soft transforms dry, brittle hair into soft, silky, manageable hair. The shampoo and conditioner provide immediate softness, while the All Soft Mega Curls sub-range caters specifically to curly and coily textures that need extra moisture.
Best for: Dry, coarse, or brittle hair that needs intense hydration.
Extreme — For Distressed, Over-Processed Hair
Extreme is the heavy-duty repair range for hair that's been through a lot — repeated colouring, heavy bleaching, excessive heat. Using a protein-rich formula with Arginine and Sepicap, Extreme strengthens hair from within and reduces breakage by up to 75%. The Extreme Anti-Snap leave-in treatment is a cult favourite that instantly smooths and protects.
Best for: Severely damaged, over-processed, or breakage-prone hair.
Color Extend — For Colour-Treated Hair
Color Extend is designed to protect and prolong the vibrancy of colour-treated hair. The Color Extend Magnetics sub-range uses a charged protein complex to lock colour in and extend its life. For blondes, Color Extend Blondage provides purple toning to neutralise brassiness.
Best for: Colour-treated hair that fades quickly or needs vibrancy protection.
Frizz Dismiss — For Frizzy, Unmanageable Hair
Frizz Dismiss uses Smoothing Complex with Babassu Oil to tame frizz and provide humidity resistance for up to 72 hours. In a Mediterranean climate like Cyprus, where humidity is a constant battle, Frizz Dismiss is particularly valuable. The Instant Deflate leave-in oil serum is a standout product for instant frizz control.
Best for: Frizzy, unruly hair, especially in humid environments.
Volume Injection — For Flat, Fine Hair
Volume Injection adds body and lift to fine, flat hair using lightweight Filloxane technology. The shampoo and conditioner provide noticeable volume without heaviness, making hair fuller and more manageable from root to tip.
Best for: Fine, flat hair that lacks body and volume.
One United — The 25-Benefits All-in-One
Redken's One United is a multi-benefit leave-in treatment that delivers 25 benefits in one spray — from heat protection to frizz control, detangling to shine enhancement. It's one of the most versatile products in professional hair care and a must-have for anyone who wants maximum results with minimal effort.
Redken Styling
Redken's styling range is just as science-driven as its care range. Products like Wax Blast (textured wax finish), Guts (volume spray), and Iron Shape (thermal protection spray) give you professional styling tools that perform consistently. The full styling collection covers everything from volume to hold to texture.
Shop Redken in Cyprus
WOOP stocks the complete Redken range with fast delivery across Cyprus. From daily care to styling to colour protection, find everything you need from the brand that made hair care a science.
