If you colour your hair — whether it's subtle highlights, full-coverage grey blending, vivid fashion shades, or a complete transformation — then you know the frustration of watching that beautiful salon colour fade wash after wash. Most shampoos and conditioners aren't designed with coloured hair in mind. ColorProof is.
Born in 2012 with a singular mission, ColorProof creates hair care products exclusively for colour-treated hair. Every single formula in their range is specifically engineered to protect, preserve, and enhance coloured hair. It's not a collection within a larger brand — it's the entire brand's reason for existing.
Why ColorProof Is Different
Most professional brands offer a "colour care" line alongside their other ranges. ColorProof took a different approach: colour protection is built into every product they make, not just one collection. This means even their volumising products, their smoothing products, and their repair treatments are all formulated to be safe and beneficial for coloured hair.
ColorProof's formulas are sulfate-free, paraben-free, gluten-free, salt-free, and vegan. They use no harsh detergents that strip colour. Instead, they rely on high-performance, clean ingredients that cleanse, nourish, and protect without compromising vibrancy. The brand is also 100% cruelty-free and uses 10% ocean-bound recycled plastic in its packaging.
ColorProof Collections
Toning — For Blonde & Silver Hair
The Toning collection is a violet-toned range that neutralises warm, brassy undertones in blonde, grey, and silver hair. Unlike generic purple shampoos that can be harsh and drying, this range delivers powerful toning while keeping hair hydrated, soft, and vibrant. The violet shampoo and conditioner are the core products, with a finishing spray adding UV protection and shine.
Best for: Blonde, platinum, grey, and highlighted hair that needs brassiness control.
Moisture — For Dry, Colour-Treated Hair
Colour treatments can leave hair dehydrated. ColorProof's Moisture range replenishes hydration while locking in colour. Using a blend of natural oils and hydrating complexes, the shampoo and conditioner restore softness and elasticity without stripping colour molecules.
Best for: Dry, colour-treated hair that needs hydration without colour fade.
Volume — For Fine, Colour-Treated Hair
Fine, colour-treated hair often falls flat. ColorProof's Volume collection adds body, bounce, and fullness while protecting colour integrity. The formulas are lightweight enough for fine hair yet effective enough to deliver noticeable volume throughout the day.
Best for: Fine, flat, colour-treated hair that needs lift.
Smooth — For Frizzy, Colour-Treated Hair
The Smooth range tames frizz and provides sleek, polished results while keeping colour vibrant. Using humidity-resistant technology, Smooth products keep hair controlled and colour-safe in any weather.
Best for: Frizzy or wavy colour-treated hair that needs control.
Recovery — For Damaged, Colour-Treated Hair
The Recovery collection strengthens and repairs colour-treated hair that's been through a lot. Using reparative proteins and nourishing botanicals, it rebuilds damaged hair fibres while preserving colour vibrancy.
Best for: Colour-treated hair that's damaged, weakened, or over-processed.
Thicken — For Thinning, Colour-Treated Hair
The Thicken collection uses bio-targeted complex ingredients to strengthen hair, nourish the scalp, and promote thicker, fuller-looking hair — all while protecting colour. Designed for anyone who colours their hair and is concerned about thinning or density loss.
Best for: Colour-treated hair that's thinning or losing density.
Curl — For Curly, Colour-Treated Hair
The Curl range defines, hydrates, and enhances curls while keeping colour locked in. Clean formulas that respect your curl pattern and your colour investment.
Best for: Curly or wavy colour-treated hair that needs definition and moisture.
Styling — Clean Styling for Coloured Hair
ColorProof's Styling products deliver professional hold, texture, and finish — all while being 100% safe for colour-treated hair. From flexible sprays to texturising products, every formula is colour-safe.
Best for: Anyone who styles colour-treated hair and wants zero colour fade from their products.
The ColorProof Clean Commitment
ColorProof doesn't just make effective products — it makes them responsibly. The brand's "Connected by Color" philosophy extends to how it treats the planet. All formulas are free from sulfates, parabens, gluten, phthalates, and DEA. The brand is certified vegan, cruelty-free, and committed to sustainable packaging practices.
For anyone who cares about what goes on their hair and its impact on the environment, ColorProof represents the intersection of performance and clean beauty.
Shop ColorProof in Cyprus
WOOP brings the full ColorProof range to Cyprus, giving colour-treated hair the specialist care it deserves. Free shipping on orders over €50.
